2025-28 Strategic Plan
2025 Annual Report Collage

2025 marked the first year of our new three-year strategic plan. The new plan is the culmination of extensive collaboration and input from thousands of stakeholders, including the YMCA Board of Directors, major donors, community leaders, and members.

The four new focus areas will help us maintain and cultivate progress towards our new vision: A healthy future for all. Below is a snapshot of some of the progress we made in 2025.

Expanded Community Awareness & Perception

We will reach more people through connection and storytelling, enhancing the visibility of our mission.

  • Increased volume of storytelling in marketing efforts
  • Conducted a baseline study of brand perception

Optimize Community Experience & Well-being

We will positively impact more lives and promote overall well-being by offering relevant programs and services.

  • 78% of participants in evidence-based programming like Diabetes Prevention, Pedaling for Parkinsons, and Livestrong at the YMCA experienced an improvement in a health marker.
  • Increased adoption of virtual platform YMCA360

Sustainable Growth with Financial Stewardship

We are committed to growing responsibly and ensuring the financial health of our association.

  • Raised $27.5 million for phase 1 of the new Pearl Street Family YMCA
  • Raised $7 million for the Gig Harbor Sports Fields
  • Received $1 million in pledges to the endowment, which helps ensure long-term stability

Build a Culture of Resiliency & Continuous Improvements

We will cultivate a resilient and continuously improving culture among our staff and leaders.

  • Achieved 85% full-time staff retention.