Find Your Y: January 2022 Promotion Guide

Update: January 5, 2022

Our January promotion is fully underway and we are off to a great start! We've had some questions roll in and we want to share feedback and guidance with the team for reference.

GUIDANCE

• When new members select their benefit at sign-up they're only selecting the benefit that they are interested in. They are not registering for programs in your center.
• New health and well-being programs will be in and ready to go by January 17. After this date, new members will need to register for the health and well-being program they want to be part of. Marketing is emailing new members who indicate they are interested in the health and well-being programs when they joined to alert them that they may then register.
• Members are more than welcome to register for a program at a center they did not sign up at.

SHOUT OUTS!

"Denise Landis is rocking her first promo as Senior Membership! Her team is dialed in and doing a tremendous job of creating impactful impressions for our new members. Thanks for all your hard work and preparation Denise!"

-Jared Johnson, Morgan Family Y

Thank you each for your work to share the Y with our community. Please keep questions and shout outs coming in! 

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Beginning January 1 through January 17, the YMCA of Pierce and Kitsap Counties will be fully engaged attracting people in to our community centers and on to our website so that they may become members of the Y.

To help everyone stay on the same page when it comes to details about the offer, how to sign up, answer questions from community members, and speak intelligently about the programs being offered, we've created the below assets for reference and ongoing use. Please access these materials as you see fit. We recommend bookmarking this page for easy access in the weeks ahead.

MATERIALS

Marketing Presentation to Membership and Operations on Dec. 21

• Access Presentation

Find Your Y - January Member Acquisition - Internal Toolkit

• Promotion Overview
• Signing Members Up for Program Benefit
• Talking Points
• Health and Well-being Program Descriptions

Promotion SOP

IN COMMUNITY CENTERS

Community Centers will be receiving a Welcome poster, a Find Your Y poster, and a Tours poster. Flyers to support the promotion may be found in LucidPress under Membership and Operations / Promotions, you may also locate them by searching for "Find Your Y", or by viewing the templates by most recent first. Please note that the content within the flyers is to remain as is, and there is space to add in your contact information as needed.

We've also created NEW program overviews to help teammates and members alike in understanding the differences and benefits between all of our programs. Program overviews for the health and well-being programs associated with January promotion are available in LucidPress under Group Exercise / Program Overviews. As we expand the materials under this category during the year we will notify the team

PROMOTION TRACKING

Tracking our progress across each community center will be ongoing. The January Promotion Tracking Board is available within Teams. The goals for each center are available below. Progress updates will be placed in the January Promotion Board. 

SHOUT-OUTS

Did your community center hit a major milestone? Do you have a dedicated teammate who signed up a record number of members or put in the time to go above and beyond for another new member? We want to know. Submit your shout-outs and we'll include them in our updates. Be sure to include their name, community center, why they deserve a shout-out and your name.

QUESTIONS

Have a question for Membership about the January promotion? Contact Emily Morisawa, Association Membership Experience Director. 

Have a question for Marketing about the January promotion? Contact Maura White, Association Marketing and Communications Director.